About Us
2nd Gen Afro is an innovative media company on a mission to revolutionize the entertainment landscape by championing the voices of an often overlooked community- the second generation of Africans in the diaspora. This vibrant and diverse generation, hailing from all corners of the globe, shares a common thread- parents born in Africa. Second-generation Africans create hybrid identities that are an intersection of their ethnic origins and the societal cultures they adapt themselves to. Our deep-seated inspiration from the success of Afrotainment, our sister company, drives us to create a dynamic platform that empowers and entertains this expanding demographic through purposeful digital content that emphasizes a multicultural identity.
As the second generation of the African diaspora continues to grow and spread worldwide, there arises an immense responsibility to tap into this community. Despite its size and influence, this diverse community has been inadequately served in mainstream media. 2nd Gen Afro recognizes the potential to fill this void and connect with this dynamic audience on a profound level.
At 2nd Gen Afro, content is at the heart of our mission. We are committed to producing purposeful and compelling digital content that reflects the unique experiences, challenges, and triumphs of the second-generation African diaspora. Our vision extends beyond traditional media, as we incorporate cutting-edge AI technology to create a forward-thinking platform. Through engaging storytelling, thought-provoking content, captivating web series, and informative podcasts, and more, we seek to build an online community that resonates deeply with our mission.